Marketing

Professional

Graphic

   Designer

&

  • • Skilled content developer and graphic designer

    • Highly accomplished marketing strategist

    • Focused on developing and executing profitable marketing plans

    • Experienced multi-channel marketing professional

    • Personable, collaborative, and committed leader

  • • Creative, customer-centric graphic & content ideation and execution

    • Direct, print, and digital marketing

    • Market research and data analysis

    • Strategy development and management

    • Organic and paid social media planning and execution

    • Content editing, photo retouching, and design proofing

    • Video creation, editing, and animation

    • Front-end development

    • Large-scale design work

    • Email marketing development

    • Brand development and management

    • Leadership

    • Client and vendor communication

    • Organization, prioritization, project management

    • Digital/physical illustration and logo creation

  • Microsoft (Teams, Outlook, Word, Excel, PowerPoint)

    EClincher, Hootsuite

    Wrike, Basecamp, Trello, Asana, Workfront

    Salesforce

    Pardot, Mailchimp, Constant Contact, Hubspot, Campaigner

    Adobe (InDesign, Illustrator, Photoshop, XD, Premiere, After Effects), Figma, Sketch, Procreate

    Wordpress, Squarespace, Wix

    Google Analytics, Google Web Designer

  • Creative Director, Open Systems, Zurich Switzerland - Remote (January 2024-Present)

    As Creative Director of Open Systems, through a mixture of hands-on and big-picture work, I ensure compliance as well as innovation and evolution of the Open Systems brand.

    Creative Designer, Strata Company, Conshohocken PA (October 2020-January 2024)

    • Followed, enhanced, and evolved branding guidelines based on market research and customer input

    • Brainstormed, conceptualized, strategized, and launched marketing campaigns

    • Designed graphics and developed content for various marketing initiatives, including but not limited to social media, digital advertising, print marketing pieces, video, newsletters, email, website

    • Lead the corporate culture team, responsible for ideation and delegation of philanthropic and company morale initiatives and events

    Graphic Designer, Zenith Home Corp, New Castle, DE (July 2019-September 2020)

    • Developed and proofed print and store-ready packaging materials

    • Assisted with brand development for new and evolving sub-brands

    Freelance Brand & Marketing Professional, Independent Brand (October 2017-Present)

    • Branding, marketing, content, and design planning and execution for several small to medium-sized clients

    Creative Director/Content Developer, The Alias Group/Intech Services, Newark DE (January 2016-June 2019)

    • Used key customer research, client communication, and product understanding to develop print and digital content marketing pieces for Intech Services and industrial industry clients

    • Reviewed and proofed all Intech, Alias, and client visual design work, ensuring brand consistency and marketing effectiveness

    • Strategized and crafted all advertisements, brochures, one pagers, infographics, tradeshow materials, email imagery, and more for Alias’ marketing initiatives

    • Conducted social media planning, posting, and engagement

  • University of Delaware, Newark, Delaware. Graduated May 2016. GPA: 3.6

    BA of Arts & Science, English | BA of Arts & Science, Interpersonal Communication

    Graphic Design Certification, Sessions College, Graduated March 2019